Counterpoint | Technology Market Research and Industry Analysis Firm

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

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Client Testimonials

Apple

Global Research Manager

The way you contextualize things is unique, informative and actionable. The team will be coming back for more.

Samsung Electronics

Strategic Marketing Manager

The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.

Amazon

Marketing Director

Counterpoint's insight on the market is way more detailed. It's an eye-opener for us compared to other firms.

HERE

Corporate Strategy Manager

Counterpoint's strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE's capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.

SK Telecom

Corporate Strategy Manager

We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.

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Meet Counterpoint Research at Japan Cloud & Datacenter Convention 2026

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

Counterpoint Media Mentions

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

Counterpoint Media Mentions

Our offerings

Counterpoint Highlights

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and stay ahead of the competition.

Our Clients

Client Testimonials

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and stay ahead of the competition.

Our Clients

Client Testimonials

Counterpoint Research: Technology Market Research and Industry Analysis

Meet Counterpoint Research at Japan Cloud & Datacenter Convention 2026

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

Counterpoint Media Mentions

Smartphone OEMs Shift Focus to Profitability as SoC Shipments Fall 21% YoY in Q3 2026

Apple iPhone 18 Pro Series Off to a Mixed Start, Recording 3.1% Sales Growth Three Weeks After Launch

Counterpoint Media Mentions

Our offerings

Counterpoint Highlights

Receive our insightful weekly newsletter and stay ahead of the competition.

Our Clients

Client Testimonials

Receive our insightful weekly newsletter and stay ahead of the competition.

Our Clients

Client Testimonials

Receive our insightful weekly newsletter
and stay ahead of the competition.

Receive our insightful weekly newsletter
and stay ahead of the competition.