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Smartphones

Our industry-leading service provides the most comprehensive view of the smartphone market – covering everything from extremely granular views to sector thought leadership.

"Smartphones" Data and Research

Key Features Apple 360

  • Volume and revenue breakdowns of Apple products and services with actual and forecast numbers
  • Insights on iPhone, iPad, Mac, AirPods, Watch, XR, and Services supported by detailed analysis
  • Breakdown of Apple segments by shipments, revenues, average selling price, region, service category, installed base, and forecast
  • Strategic in-depth qualitative insights on market trends and product mix
  • Counterpoint’s analysis of key events impacting Apple

What is included?

Apple Earnings Analysis

Apple Earnings Analysis provides preliminary shipments and revenues by region and key product categories, including iPhone and AirPods, are provided within three days of Apple’s earnings release, covering areas such as the Americas, Europe, and Greater China.

Quarterly Analysis of Products and Services

The report provides an eight-quarter forecast of Apple’s shipments and revenues by key hardware categories, covering over 95% of hardware revenues, along with a quarterly revenue split for Apple’s services by categories and regions.

Monthly iPhones Deep Dive

The monthly in-depth analysis of iPhones, which account for over 50% of Apple’s global revenues, includes detailed sales, revenue, and average selling prices by region, as well as global sales data split by model.

Qualitative Insights

Access our strategic take on Apple’s performance, forecast and key events.

Bills of Material (BoM) Analysis

Analysis which helps in understanding the entire component mapping and cost breakdown of Apple hardware.

Supply Chain Analysis

Deeper level view on Apple’s global supply chain.

Consumer Research

Semi-annual consumer research across Apple’s product and services categories.

Apple Refurbished Market Analysis

Analysis of Apple’s dynamics in the secondary smartphone market.

Latest Research

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Peter Richardson

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Tarun Pathak

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Ethan Qi

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Sujeong Lim

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Jan Stryjak

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Liz Lee

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Claudia Krehl

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Gunnar Thoreson

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Gerrit Schneemann

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Ivan Lam

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Emily Herbert

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Karn Chauhan

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Minsoo Kang

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Parv Sharma

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Shenghao Bai

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Shilpi Jain

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Harshit Rastogi

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Yang Wang

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