Mobile Memory Cost Hikes: Industry Trends and OnePlus’ Strategic Response
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Sep 29, 2026
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What is included?
Market Pulse
Monthly sell-in and sell-through data and insights for both smartphone and feature phones. Includes analysis on major industry events and trends.
Market Monitor
Quarterly shipment data by OEMs with breakdowns by ASPs, revenues, connectivity technologies.
Market Outlook
Five-year TAM forecast providing detailed analysis across regions and technologies. Model-level forecasts available for flagships and other popular devices
Download the Report
Sep 29, 2026
OnePlus raised smartphone prices by 8% on average in H1 2026, which was half the industry average of 16%.
Sep 29, 2026

Download the Report
Sep 29, 2026

OnePlus raised smartphone prices by 8% on average in H1 2026, which was half the industry average of 16%.
Sep 29, 2026
Sep 29, 2026
Sep 29, 2026
Sep 28, 2026
Sep 28, 2026
Sep 26, 2026
Sep 26, 2026

Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang

Vice President of Research
Peter Richardson

Vice President of Research
Peter Richardson

Research Director
Tarun Pathak

Research Director
Tarun Pathak

Associate Director
Ethan Qi

Associate Director
Ethan Qi

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Jan Stryjak

Associate Director
Jan Stryjak

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Associate Director
Gunnar Thoreson

Associate Director
Gunnar Thoreson

Principal Analyst
Gerrit Schneemann

Principal Analyst
Gerrit Schneemann

Senior Analyst
Ivan Lam

Senior Analyst
Ivan Lam

Senior Analyst
Emily Herbert

Senior Analyst
Emily Herbert

Senior Analyst
Karn Chauhan

Senior Analyst
Karn Chauhan

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
Parv Sharma

Senior Analyst
Parv Sharma

Senior Analyst
Shenghao Bai

Senior Analyst
Shenghao Bai

Senior Analyst
Shilpi Jain

Senior Analyst
Shilpi Jain

Senior Analyst
Harshit Rastogi

Senior Analyst
Harshit Rastogi

Principal Analyst
Yang Wang

Principal Analyst
Yang Wang