Global smartwatch shipments declined 4% YoY in Q2 2026. Apple slipped to the second spot, with 20% market share, surpassed by Huawei at 22%.
Among the top 5 brands, Apple recorded the fastest YoY growth at 14%.
Regionally, North America saw the highest shipment growth at 8%, followed by China at 7%, Apple led growth in North America. China shipments were driven by the rise of Chinese leaders including Huawei and Imoo as a result of Chinese government's electronic subsidy scheme.
In North America, HLOS smartwatch shipments grew 4% YoY in Q2 2026. Market leader Apple grew 13% YoY, while Garmin rose 6% YoY; Samsung's shipments fell 13% YoY.
We also have a detailed smartwatch shipments model tracker available for subscribing clients:
This report from Counterpoint’s Global Smartwatch Service highlights the revenues, ASPs (Average Selling Price) and shipments by brand, price bands, and regions. Following up on the series of quarterly smartwatch shipments reports, this is our latest report highlighting the value share for 30+ brands.
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