OLED Gains Momentum as Notebook Display Market Shifts Toward Premium Technologies
Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
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Our coverage includes key segments across TVs, PCs and Tablets, providing global and regional views in addition to tracking key technologies and specifications.
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Quarterly tablet shipments, ASPs and revenues by key brand.
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Semi-annual tablet market forecast by region and key brand.
Installed Base
Quarterly tablet installed base by current users for key countries.
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Quarterly data and qualitative insight report covering key brands, technologies and market trends.
Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
Overview: Global TV shipments remained flat YoY in August 2026, though performance diverged across brands. LGE posted YoY growth on the back of its OLED TVs, while Philips also grew, led by OLED as it rolled out the 2026 OLED761, its entry-level model now built on LG Display's lower-cost WOLED SE panel. In line with their strong OLED performance, the overall OLED TV market grew significantly YoY. In contrast, Changhong and Panasonic declined YoY. At the top of the market, Hisense grew YoY and overtook Samsung, which declined, to claim the No.1 position in August. The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from
Oct 9, 2026

Advanced notebook display shipments are forecast to grow 11% YoY in 2026, outperforming a broader notebook display market expected to decline 3%.
Oct 9, 2026
Overview: Global TV shipments remained flat YoY in August 2026, though performance diverged across brands. LGE posted YoY growth on the back of its OLED TVs, while Philips also grew, led by OLED as it rolled out the 2026 OLED761, its entry-level model now built on LG Display's lower-cost WOLED SE panel. In line with their strong OLED performance, the overall OLED TV market grew significantly YoY. In contrast, Changhong and Panasonic declined YoY. At the top of the market, Hisense grew YoY and overtook Samsung, which declined, to claim the No.1 position in August. The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from
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Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Principal Analyst
Anshika Jain

Principal Analyst
Anshika Jain

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
William Li

Senior Analyst
William Li

Associate Director
Sujeong Lim

Associate Director
Sujeong Lim

Associate Director
Liz Lee

Associate Director
Liz Lee

Associate Director
Claudia Krehl

Associate Director
Claudia Krehl

Principal Analyst
Anshika Jain

Principal Analyst
Anshika Jain

Senior Analyst
Minsoo Kang

Senior Analyst
Minsoo Kang

Senior Analyst
William Li

Senior Analyst
William Li