Insight

Global Smartphone Market to Fall 14% in 2026 as Samsung is Expected to Retake No. 1 Position

Global smartphone shipments are forecast to fall 14.3% YoY in 2026, with the downturn extending into 2027 as component costs and affordability pressures intensify.

Overview The Weekly USA Smartphone Promotions Tracker monitors pricing and discount activity in the smartphone promotional landscape, covering major postpaid and prepaid carriers. It tracks every smartphone available at each carrier and identifies the key characteristics of each promotion. These characteristics are represented in the Promotion Index Score, a metric that quantifies the terms of each promotion.