Overview This report analyses retailer sentiment toward 4G smartphones in India's sub-INR 15,000 segment at a time when rising component costs are prompting OEMs to reconsider their product portfolios.

Insight

Global Smartphone SoC Shipments Fall 15% YoY in H1 2026 Amid Rising Memory Costs

MediaTek and Qualcomm’s shipments fell more than 25% YoY, while Apple, Samsung, Google and UNISOC gained market share, though for different reasons each.