End devices are evolving from app‑based AI to system‑based AI. Users state intentions, AI agents handle the rest.

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Counterpoint Conversations: Why Entitlement Server Is Becoming a Commercial Control Point for Operators

As operators accelerate investments in eSIM, multi-device connectivity, rich communication services, and increasingly digital customer journeys, the role of the Entitlement Server (ES) is evolving far beyond its traditional backend function. In this episode of Counterpoint Conversations, Varun Gupta, Principal Analyst at Counterpoint Research, chats with Redtea Mobile CTO Edwin Haver to discuss why MNOs and MVNOs should rethink the commercial role of Entitlement Server, which use cases can deliver the fastest ROI, the most common deployment misconceptions, and what operators should prioritise when selecting an ES partner.