Consumer Electronics

OVERVIEW This report presents the findings of a nationwide consumer study by Counterpoint Research on how Indian laptop buyers approach their next purchase and where Snapdragon-powered Windows laptops fit into that decision. The study examines what triggers laptop replacement, such as performance limitations, battery concerns and changing usage needs, along with purchase intent, preferred price bands and willingness to pay. It also looks at how consumers weigh value for money, processor, RAM, storage, battery life, AI capabilities and design, and how Snapdragon compares with alternative platforms and brands. A further focus is on adoption barriers, including product familiarity, performance, software compatibility and after-sales support, and on how these differ across age and occupational groups.

Nov 13, 2026

• Samsung and Google have entered the AI glasses market with a focused launch strategy, initially targeting the US and South Korea through eyewear-focused partners Warby Parker and Gentle Monster. The US accounted for 42% of global smart glasses shipments in H1 2026.• Hardware specifications are broadly comparable to Meta’s offerings, with lower weight and larger onboard storage emerging as key product differentiators. With both Samsung’s and Meta’s glasses powered by Qualcomm’s Snapdragon AR 1 Gen 1 platform, Qualcomm’s share of the AI glasses chipset market is likely to exceed 90% following the launch.• With Meta already dominating the segment, Gemini’s responsiveness, accuracy and conversational capabilities will be critical to attracting users, building lasting usage habits and generating word-of-mouth recommendations.• Samsung is also positioning privacy as a differentiator, with an obstruction-protected recording indicator, automatic bystander face redaction and a commitment not

Nov 13, 2026