Apple Unveils the iPhone Duo, a Foldable Phone That Costs $1,999
Foldable smartphones have been commercially available since 2018, but the category has not yet made inroads with consumers. Last year, consumer electronics companies shipped nearly 20 million foldable phones — or less than 2 percent of all smartphone shipments — according to Counterpoint Research, which tracks smartphone markets.
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The iPhone Duo’s $1,999 price “looks like a bold move by Apple, even if it means sacrificing some margin,” said Liz Lee, an associate director at Counterpoint, in a statement. “It’ll leave consumers eager and waiting early on, especially if supply is much tighter than expected.”
The iPhone Duo could add significantly to the market for foldable smartphones, but it would remain a slice of the market overall. Next year, Apple is expected to ship more than 12 million foldables — 5 percent of all iPhone shipments — according to Counterpoint.
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