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Report

India Tablet Shipment Tracker by Model, Q2 2026

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September 9, 2026

Overview

The India tablet market came under increasing pressure from memory price inflation in Q2 2026, with brands raising prices across portfolios. According to Counterpoint Research’s Tablet Tracker, the market declined 3.8% YoY in Q2 2026, following multiple quarters of strong growth. The average selling price increased 15% YoY, driven in part by the decline of the sub-INR 20,000 segment and a shift in the market mix toward higher-priced tablets. The tracker provides detailed shipment, pricing, brand and model-level data for the India tablet market, covering more than 20 brands.

What the Full Report Will Cover

The tracker provides Counterpoint Research’s latest India tablet market data, covering Q1 2024 through Q2 2026. It includes quarterly shipment volumes and shares, brand and model-level performance, average selling prices, retail price bands, market value and major product specifications. The tracker also captures pricing changes and portfolio-level developments across more than 20 brands in the Indian market.

Who Should Read This

This tracker is designed for tablet OEMs, component suppliers, distributors, retailers, ecosystem participants, investors and strategy teams seeking to understand market development, competitive performance, pricing trends, brand positioning and product-level dynamics in India.

Key Questions the Report Answers

  • How has the India tablet market evolved from Q1 2024 through Q2 2026?
  • Which brands are driving tablet shipments in India, and how have their shares changed?
  • How have average selling prices and retail price bands changed amid rising memory costs?
  • Which price bands are gaining or losing share in the India tablet market?
  • How have major product specifications evolved across the India tablet market?






Category

Industry

IoT

Service

Tablets

Report Type

Report

Time Period

Quarterly

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Author

Srishti Jain

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Srishti Jain is a Research Analyst at Counterpoint Technology Market Research, where she closely tracks the Consumer IoT domain with a focus on Laptops, Tablets, Smart Wearables, and Smart Home devices. She has prior experience as a Product Manager at Xiaomi India, where she worked across multiple categories, including Smartphones, Smart Wearables, and Smart Home products. Srishti holds an MBA from IIM Udaipur and is passionate about the intersection of technology, user-centric design, and innovation.

Anshika Jain

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Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.