Global Smartphone Revenues Grew 5% YoY in Q3 2025, Reaching Highest Ever Level for a September Quarter
- Global smartphone revenues grew 5% YoY in Q3 2025, reaching $112 billion, the highest level for a third quarter.
- All top five brands posted revenue growth, with vivo emerging as the fastest growing, at 12% YoY.
- Apple led the market in terms of revenue with a 43% share at 6% YoY growth.
- Samsung’s revenue rose 9% YoY, driven by strong Galaxy S and foldable series sales, while its ASP grew 2.9% YoY to $304, reflecting a higher premium mix.
- OPPO witnessed the fastest ASP growth among the top five brands, rising 3.4% YoY to $254, driven by stronger performance in higher price tiers.
Seoul, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – October 31, 2025
The global smartphone market’s revenue climbed 5% YoY in Q3 2025, reaching $112 billion, the highest ever level for a third quarter, according to Counterpoint Research’s latest Market Monitor report. Global smartphone shipments also posted a modest 4% YoY growth during the quarter, reaching 320 million units.
Senior Analyst Shilpi Jain said, “The value growth remained ahead of volume growth despite persistent macro challenges and trade tensions. The global Average Selling Price (ASP) hit the highest ever Q3 level, reaching $351, driven by sustained premiumization across regions due to the growing mix of mature users who are upgrading to more expensive devices. Trade-in offers, growing financing and aggressive bundling have lowered the upgrade barrier, pushing smartphone ASPs to the higher side, especially in emerging markets.”
Samsung led the global smartphone market in terms of shipments with a 19% share and posted a 9% YoY revenue growth and 3% YoY ASP growth. The ASP growth was driven by an increasing mix of the premium price tier as the Galaxy S25 series and latest lineup of foldables (Z Fold7 and Flip7) continue to outperform their predecessors.
Xiaomi held third place globally in terms of shipments with a 14% share at 2% YoY growth. Growing demand for mid-to-premium smartphones in emerging markets like Southeast Asia, Middle East and Africa (MEA) and Latin America offset the losses in other regions.
OPPO recorded the highest ASP jump among the top five OEMs at 3.4% YoY, while witnessing a 1% revenue growth. Strong performance of the Reno 14 series helped drive volumes, while expansion of their premium portfolio drove ASP growth.
vivo saw the fastest revenue growth among the top five brands at 12% YoY, driven by strong shipment growth in regions like India, Southeast Asia and Middle East & Africa.
Moving ahead, the global smartphone market is expected to see incremental ASP and revenue growth in 2025, driven by growing premiumization and expanding adoption of foldable smartphones.
About Counterpoint Research
Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.
Follow Counterpoint Research
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.
Jeff Fieldhack
Jeff has 25+ years experience in technology research, business development, competitive intelligence, and business management. Prior to joining Counterpoint Research, Jeff held various research & product development roles at Microsoft, Nokia, Roth Capital Partners, and Gartner. Jeff is a member of many telecom industry organizations including Colorado Wireless Association, repair.org, CommNexus, and is a regular speaker at major telecom industry events. He was a 4x NCAA all-American in tennis and is a 12-time finisher of the Hawaii Ironman World Championships.