ENG
Report

Global Automotive NAD Module and Chipset Tracker, Q4 2025

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March 30, 2026

Overview: Network access device (NAD) modules perform similar functions in terms of connectivity as an IoT module except they are configured for automotive-grade applications. This report encompasses the shipment data, revenues, and ASP for NAD modules and chipset models, considering various regions and cellular access technologies such as 2G, 3G, 4G, 5G, NB-IoT, LTE-M, and LPWA-Dual Mode. Additionally, the report includes ASP and revenue details for chipset models categorized by region. Notably, the 4G technology is further dissected into 4G Cat 1 bis, Cat 1, Cat 4, and other categories. The objective is to provide insights into the evolving connectivity landscape within the automotive industry, covering both passenger and commercial vehicles. This comprehensive analysis spans the period from Q1 2023 to Q4 2025, offering a snapshot of the changing dynamics and ecosystem in the automotive connectivity space.

Table of Contents:

NAD Module and Chipset Shipments, ASP & Revenue Tracker

  • By Module Vendor (20+ vendors)
  • By Chipset Vendor (10+ vendors)
  • By Chipset Model (45+ models)
  • By Connectivity Technology (5+ connectivity tech)
  • By Fallback Technology (7 fallback tech)
  • By Price Band (10 price band)
  • By Region (7 regions)


Published Date: March 2026






Category

Industry

Automotive

Service

Connected Vehicle, Automotive Connectivity

Report Type

Report

Time Period

Quarterly

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Author

Subhadip Roy

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Subhadip Roy is a Research Analyst at Counterpoint, specializing in IoT cellular modules, chipsets, NAD modules, Satellite IoT, and IoT applications. With a technical background, Subhadip holds a B-Tech degree in Electrical Engineering from West Bengal University of Engineering. He contributes to research and analysis in the evolving IoT industry, with a focus on technological advancements and market trends.

Greg Basich

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As Associate Director at Counterpoint Research, Greg Basich focuses on the automotive industry. Prior to joining Counterpoint Research, Greg worked at TechInsights and Strategy Analytics for a combined 11 years, providing market intelligence and advisory services to companies in the automotive electronics market and related verticals. Prior to his career as an analyst, Greg was a business-to-business journalist at Bobit Business Media for 13 years, focused on automotive interiors, aftermarket electronics, and the fleet market. Greg holds a bachelor’s degree in economics from the University of California, San Diego.