Chinese smartphone brands OPPO, Xiaomi, Huawei, as well as Samsung were at the forefront of adopting quad-camera setups, collectively accounting for 83% of all the quad- and penta-camera-based smartphone shipments during Q1 2020. Looking at the quad-camera and above setup at the brand level, the fast-growing young brand Realme was the most aggressive brand to ride on this trend. Almost two-thirds of its smartphone volumes in Q1 packed a quad-lens system. The next brand squeezing more camera sensors into the rear camera module was OPPO accounting for more than half of its smartphones shipped in Q1 2020. Xiaomi trended above the market average, whereas Samsung and Huawei, which are still selling lots of lower-end models, had quad camera systems in less than a third of their smartphones shipped during the quarter. Commenting on the importance of camera in smartphones, Research Director, Tom Kang, highlighted, “As camera function has become a key differentiator in smartphones, we expect the quad-camera feature will become a standard moving forward. Leading smartphone brands will continue enriching and enhancing the photography and video capture experiences, as well as exploring AR applications, by leveraging diversified lens and sensor combinations along with the increasing AI computing power.” Meanwhile, new technologies will continue to emerge to ease the cost pressure. For example, Immervision, a Canadian company specializing in wide-angle optics and image processing algorithms, is developing an innovative wide-angle design, which enables sharing the high-megapixel main camera for panorama capabilities. Analyst Contacts: Ethan Qi