Overview:

The global smart glasses market grew 139% YoY in H2 2025. This strong growth was driven by seasonal factors, expansion of Meta’s smart glasses portfolio, and the entry of new players, including Li Auto, Rokid & BOLON, Baidu, Meizu, and several smaller OEMs. Following the launch of Meta’s new products, the company further strengthened its market dominance, with its share exceeding 80% in H2 2025. North America continued to lead the global smart glasses market in H2 2025, accounting for 37% of total shipments. China’s share declined to 6%, down from 13% in H1 2025, despite continued shipment growth. Although multiple new products were launched in China during the year, shipment volumes remained relatively limited.

For a detailed overview of the competitive landscape in H2 2025—including our analysis of new product launches from Meta and Li Auto, key market events and players, and the assumptions behind our updated forecast—please refer to the full report.

Table of Contents:

• Key Takeaways of the Report

• Definitions

• Smart Glasses Market Update, H2 2025

• Deep-dive into Meta’s Smart Glasses Shipments

• Key Topic for H2 2025: Analysis of Li Auto AI Glasses Launch

• Ecosystem Developments Update

• Market Outlook Update

Number of Pages: 48

Published Date: February 2026