Overview: The Vietnam smartphone market declined in 2023 but is on the path of recovery backed by government initiatives to boost the troubled economy. This report details the impact of poor macroeconomic conditions on different price bands. It also details how the premium smartphone market performed with Apple taking significant strides in Vietnam. This report explores the reason why Apple was able to capture an increased share of the Vietnam smartphone premium market in 2023. It underlines the performance of the latest as well as the old iPhone models series in Apple’s portfolio. This report is useful for anyone who wants to understand the dynamics of Vietnam smartphone market and how Apple performed in the emerging market like Vietnam.