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[Report] India Ultra Premium Smartphone Monthly Sell Out Analysis by Top Cities, May 2025

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May 14, 2025

Overview: This report provides India Ultra Premium market's smartphone sales (INR 45,000 and above) by brand and model. The report also further goes and provides sales of smartphones for top 30 cities in India. The report also covers both the offline and the online channel.

The report focuses on understanding the sales of ultra-premium smartphones sales across brands, channels (online/offline), price bands, top cities, and ASP. It also highlights the top models across channels and premium price bands, along with the top offer for the respective month.

This report provides a deep-dive view of the India Ultra-Premium Smartphone Market and its channel and city landscape.

The scope of the study has been expanded from 12 cities—comprising 8 Tier 1 and 4 Tier 2 cities—to a total of 30 cities, including an additional 18 Tier 2 cities starting July 2024. While Tier 1 cities continue to drive sales in the premium smartphone market in India, Tier 2 cities play a crucial role in showcasing the potential for further expansion in this segment.

1. India Ultra-Premium Smartphone Market Snapshot and Key Takeaways

2. India Ultra-Premium Smartphone Market Yearly Trend

3. OEM Analysis

3.1 Smartphone Market by OEM Share

3.2 Sales Contribution of Cities Within Price Bands

3.3 OEM Share by City

3.4 OEM Sales Contribution by City

4. India Ultra-Premium Smartphone Market Price Band Analysis

4.1 Market Share by Price Band Across Cities

4.2 Sales Contribution of Cities Within Price Bands

4.3 Market Share by Price Band Across Cities – Online

4.4 Market Share by Price Band Across Cities – Offline

5. Channel Analysis

5.1 Channel Share by OEM

5.2 Market Share by Channel Across Cities

5.3 OEM Share by Channel

5.4 Channel and Price Band Analysis

6. Hit Model Analysis

6.1 Hit Models by Price Band

6.2 Hit Models by OEM

6.3 Hit Models by Channel

7. OEM and Channel Promotions

8. Appendix

9. Methodology


Category

Industry

Smartphone

Service

India

Report Type

Report

Time Period

Monthly

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Author

Sumit Kumar

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Sumit is a Senior Analyst at Counterpoint Research based out of Noida. In Counterpoint Research, he closely tracks mobile devices and ecosystem. He brings with him around 11 years of diverse experience in market research & business intelligence across multiple industries. Prior to joining Counterpoint, Sumit worked with vivo India where he was part of Strategy Insights team where he gained hands-on experience in smartphone market dynamics & competitive intelligence. He holds a Master of Business Administration in Telecom Management and a Bachelor’s degree in Computer Science Engineering

Ibrahim Abbas

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Ibrahim Abbas is an Analyst based in Noida, India, with over four years of experience in quantitative research. At Counterpoint, he specializes in tracking market trends, analyzing data, and delivering insights into the competitive dynamics of the smartphone industry. He also contributes by authoring reports and articles on technology-related topics. Ibrahim holds an MBA and is currently pursuing a Post Graduate Diploma in Data Science to enhance his expertise in advanced analytics and drive data-driven decision-making.