Overview:

India’s smartphone market declined by 24% YoY in Mar 2023 due to sluggish demand and inventory built up. According to our latest forecast, the Indian smartphone market will decline by 1% YoY to reach 151 million shipments in 2023. However, ASP is expected to reach highest ever levels.

Samsung led the Indian smartphone market in March 2023 with 18% market share followed by vivo. Xiaomi slipped to fifth position with 10% share as the sell in remained low.

Ultra-premium segment (> $650) grows by 81% YoY in March 2023 driven by premium models of Apple, Samsung, and OnePlus. The $400-$650 price band captured 9% of the market and saw 30% YoY growth in Mar 2023 driven by OnePlus, vivo and Samsung.

The online channel share increased slightly to 43% in Mar 2023. The sale promotion activities were high in number during the month. The offline channel remained at the top, but it still witnessed a 16% YoY decline in Mar 2023.

This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal and others. It also tracks 100+ model level specifications which gives an in-depth analysis of the Indian market by channel.