Overview: 

India’s smartphone shipments declined 3% YoY to cross 14.5 million units in Jul 2021. However, the market grew 1% MoM during the month. The yearly decline can be attributed to the high pent-up demand that was witnessed during the last year post lockdown. According to our recent retail surveys, the offline channels are witnessing high consumer demand. Also, the online channels have witnessed high demand during July 2021. Amazon hosted its “Prime Day” sale in July which drove the shipments on Amazon.

India smartphone manufacturers are experiencing component shortage issues as some 4G chipsets are in shortage. Also, the prices of some key components have risen which has impacted the prices of the active models. However, the OEMs are maintaining a healthy production run-rate in the past few months.

This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.

This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.