India TV Market Overview, Trends, and Innovation 2021 – 2025F
Overview:
India’s TV market grew strongly during 2022–2023 and entered a normalization phase in 2024, with demand increasingly shifting toward premium features and larger screen sizes. In 2025, the market is expected to remain steady as adoption stabilizes and consumers prioritize advanced display technologies such as 4K, QLED, and MiniLED. From 2026 onward, growth is likely to strengthen, driven by replacement-led demand and wider penetration of larger screens across channels.
Table of Contents:
- India TV Market Landscape:
- Definitions of Terms Used in This Report
- Market Overview and Outlook
- Major Trends Influencing the India TV Market
- India TV Shipment Volume Analysis by Brand
- India TV Shipment Value Analysis by Brand
- Innovations in the TV Industry by Year
- TV Research and Development by Brand
Number of Pages: 14
Published Date: December 2025
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Other
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Author
Umang Jain
Umang is a Research Associate at Counterpoint Technology Market Research, specializing in the Consumer IoT domain, with expertise in Smart TVs, Smart Homes, and Laptops. In his current role, he plays a key part in analysing market trends and driving insights in this rapidly evolving sector. Before joining Counterpoint, Umang worked as an Associate Business Analyst at Infosys, where he contributed to projects in the E-Commerce and Telecom industries. His passion lies in expanding his expertise within the Consumer IoT and Automotive sectors. Academically, Umang holds a Bachelor's degree from SRM Institute of Science and Technology and a Master's degree from Delhi College of Engineering (Delhi Technological University).
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.