Shipments of ‘Made in India’ smartphones grew 8% YoY in 2025, driven by a 28% YoY surge in exports and  a 1% YoY growth in domestic sell-in, according to Counterpoint Research’s ‘Make in India’ Tracker. Exports accounted for approximately one-third of all smartphones manufactured in India. Foxconn Hon Hai emerged as the key beneficiary with a 48% YoY growth in its exports, driven by strong Apple shipments. Tata Electronics, also a key assembler of Apple devices, further contributed to this export surge. Samsung’s in-house production saw an uptick in its export contribution as well, recording a 4% YoY growth.

Commenting on the growth in exports, Research Director Tarun Pathak said, “Exports are becoming increasingly central not only for India-based smartphone EMS players but also for the country’s broader export strategy. Electronics grew to become the third largest export category in FY25 (financial year ended March 31), driven largely by smartphones, and is on track to become the second largest category in FY26. The government’s recognition of this sector’s growing importance is evident in the SEZ reforms notified last year, budgetary support and reforms announced in this year's Union Budget, and the most recent FDI relaxations. However, near-term headwinds such as disruptions due to the US-Iran war could impact logistics, while sustained increases in memory prices may create demand-side pressures over the longer term.”

 India Smartphone Shipment Share by EMS, 2025 vs 2024

Source: Counterpoint’s ‘Make in India’ Service
Note: Percentages may not add up to 100% due to rounding.

Dixon Technologies* grew by 89% YoY owing to increased orders from Motorola, realme and Xiaomi. vivo's strong performance in India, coupled with its decision to outsource production beyond its in-house facility, has led to a significant surge in phones manufactured by Bhagwati Products Limited (BPL), establishing it as one of the top five smartphone manufacturers in India. Orders from OPPO and realme further contributed to BPL's growth.

Commenting on the manufacturing landscape, Senior Research Analyst Prachir Singh said, “Domestic EMS players continue to expand even as the first phase of the PLI scheme nears completion. This has been possible due to exports and sustained premiumization in the domestic market. Players beyond the top five are expected to play a more significant role in 2026 as OEMs diversify their partnerships. Rising memory prices will be a key challenge, especially as the smartphone market is projected to decline this year, impacting toplines. The growth of India’s component ecosystem, supported by government initiatives such as the Electronics Component Manufacturing Scheme (ECMS), will be crucial in increasing domestic value addition. Besides, faster clearances for joint ventures under Press Note 3** will be vital in accelerating technology transfer.”

Diversification beyond smartphones into tablets and laptops will be key to tackling these headwinds, while India’s nascent exports in these segments present a longer-term opportunity. Going upstream to develop a robust component ecosystem is another avenue, and several manufacturers have already taken steps in this direction through joint ventures covering displays, camera modules and mechanics. Government support in the form of faster JV approvals, alongside exploration of a second phase of the smartphone PLI scheme, one designed with a sharper focus on sustaining export momentum, will be crucial in ensuring India consolidates its position as a global smartphone manufacturing hub.

*Notes: Dixon Technologies includes Padget; EMS here means “in-house design + EMS manufacturing” orders
**Press Note 3 issued by Ministry of Commerce, mandates prior approvals for Foreign Direct Investment (FDI) from countries sharing a land border with India

About Counterpoint Research

Counterpoint Research is a global market research firm specializing in products across the technology ecosystem. We advise a diverse range of clients – from smartphone OEMs to chipmakers and channel players to Big Tech – through our offices located in the world's major innovation hubs, manufacturing clusters and commercial centers. Our analyst team, led by seasoned experts, engages with stakeholders across the enterprise – from the C-suite to professionals in strategy, analyst relations (AR), market intelligence (MI), business intelligence (BI), product and marketing – to deliver services spanning market data, industry thought leadership and consulting. Our core areas of coverage include AI, Automotive, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks and Infrastructure, Semiconductors, Smartphones and Wearables. Visit our Insights page to explore our publicly available market data, insights and thought leadership, and to understand our focus, meet our analysts and start a conversation.

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