


Overview: The US Weekly Smartphone Promotions Tracker monitors smartphone pricing and promotion characteristics including discount amount, promotion type, trade-in requirements, customer type, index score, and more. The Index Score is a unique proprietary metric which quantifies the strength of each promotion from a consumer perspective on a scale of 0-100. A higher score indicates a more competitive the promotion. This weekly tracker covers 22 smartphone brands across 13 sales channels in the US. The tool can be used to track pricing and discount changes by sales channel or by OEM, down to the model level, with historical data from W18 2023 to present....
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Global Research Manager
The way you contextualize things is unique, informative and actionable. The team will be coming back for more.
Strategic Marketing Manager
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Marketing Director
Counterpoint’s insight on the market is way more detailed. It’s an eye-opener for us compared to other firms.
Corporate Strategy Manager
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Corporate Strategy Manager
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.
Global Research Manager
The way you contextualize things is unique, informative and actionable. The team will be coming back for more.
Strategic Marketing Manager
The data and analysis provided by Counterpoint is unparalleled in terms of granularity and preciseness. We did not hesitate to choose Counterpoint after the initial briefings. The client support is also excellent, very approachable.
Marketing Director
Counterpoint’s insight on the market is way more detailed. It’s an eye-opener for us compared to other firms.
Corporate Strategy Manager
Counterpoint’s strengths are their clear and far-sighted insights into the market for connected devices and ecosystems. They actively ensure they maintain a detailed understanding of HERE’s capability and strategy. This combination means their insights offer real value to our business and are widely appreciated across our business.
Corporate Strategy Manager
We reach out to Counterpoint whenever we hit a block in the road. Every time the team delivers the most up to date and accurate answers to our questions. We always feel we have a long term advisor and partner to trust in.