2026년 10월 9일

Overview: Global TV shipments remained flat YoY in August 2026, though performance diverged across brands. LGE posted YoY growth on the back of its OLED TVs, while Philips also grew, led by OLED as it rolled out the 2026 OLED761, its entry-level model now built on LG Display's lower-cost WOLED SE panel. In line with their strong OLED performance, the overall OLED TV market grew significantly YoY. In contrast, Changhong and Panasonic declined YoY. At the top of the market, Hisense grew YoY and overtook Samsung, which declined, to claim the No.1 position in August. The Monthly Global TV Shipments Tracker provides a timely and comprehensive view of the global TV market, covering monthly TV shipments segmented by region, front plane technology, and brand. Updated on a monthly basis, the tracker allows clients to monitor market movements as they unfold — a critical advantage in an industry where competitive positions, technology mix, and regional demand conditions can shift rapidly from

2026년 10월 9일