At the Snapdragon Summit 2026 in Maui, Senior Analyst Ivan Lam sat down with Qualcomm’s Sarah McMurray to discuss the new Snapdragon Sound Elite Gen 2 platform and how it is pushing earbuds toward becoming intelligent companions. Sarah explained how the new micropower Wi-Fi and direct cloud connectivity could enable AI assistants, live translation, and multi-agent access. It also opens new contextual experiences directly through earbuds. The conversation also touched upon a reference design of camera-enabled earbuds that Qualcomm showcased, and discussed the new use cases it could unlock.

2026년 10월 15일

Overview According to Counterpoint's Consumer IoT service, India’s TWS shipments declined 8% YoY in H1 2026 as the market continued to shift from first-time adoption to replacement-driven purchases. Longer replacement cycles are impacting shipment growth.

2026년 10월 13일