Overview: This consumer survey report focuses on understanding chipset awareness and preference among smartphone users in India. The study examines how consumers perceive smartphone chipsets, the extent to which chipsets influence their purchase decisions, and the factors that shape brand preference within the chipset ecosystem. It also explores future expectations regarding the role of chipsets in enhancing overall smartphone experience. This wave also explores consumers’ perceptions of chipset performance in AI, as well as their overall understanding of the evolving AI landscape.

The research was conducted as a syndicated, quantitative online study using quota sampling, with a sample size of N = 1,100 respondents per wave. The survey targeted smartphone users across Tier 1 and Tier 2 cities in India, providing comprehensive insights into consumer attitudes in diverse urban markets. This report delivers actionable insights for stakeholders seeking to understand consumer priorities in the rapidly evolving smartphone and chipset landscape.

Note : Note: It is a customised report created to address specific action items for a particular question statement. A similar report can be developed on demand and tailored to any new requirements.