Overview

Counterpoint Research's Market Pulse is a monthly service analyzing the global handset market sell-through landscape by OEMs, regions, models, specifications, qualitative insights, and latest developments, giving a holistic view of the industry. Market Pulse's OEM Sales report provides monthly handset and smartphone sales, market share, smartphone penetration rate, and growth trends across key regions, in spreadsheet format. Sales are broken out globally and by China, the USA, India, Europe, and Rest of the World. The breakout spans 25+ OEMs and more than 90% of global sales. More regions and countries are available upon request.

What This Report Covers

• Global handset and smartphone sales by key OEMs
• China, USA, India, and Europe handset and smartphone sales by key OEMs
• Rest of the World handset and smartphone sales by key OEMs
• A historical changes tracker recording revisions to previously published data

Who Should Read This

• Handset and smartphone OEMs benchmarking sales and share against competitors
• Memory, semiconductor, and foundry companies sizing device demand and planning capacity
• Component (display, camera, materials, etc.) suppliers evaluating volumes across brands and regions
• Investors, financial institutions, and analysts monitoring market share shifts and growth trends
• Operators, distributors, and channel partners assessing market demand and vendor dynamics
• Consultancies, advisory firms, and media following the global handset market

Key Questions the Report Answers

• Which OEMs are gaining or losing share, globally and across key regions?
• How are handset and smartphone sales trending month-on-month and year-on-year?
• How do OEM share and regional performance differ between China, the USA, India, Europe, and Rest of the World?
• What is the market strategy of a certain OEM?
• Which are the new growth arenas going forward, and where is smartphone penetration still rising?

Published Date: August 2026