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The Key To The iPhone X's Future Lies In China

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March 15, 2018
Globally, Apple has shipped far fewer units of the X than projected. A recent Bloomberg report claims that Samsung, the chosen supplier of the X’s new OLED screens, has only shipped half the amount of displays it had prepared for Apple. As a result, many of those displays may now end up in Android handsets instead. In the U.S., customers have tended to prefer the iPhone 8 and 8 Plus, the X’s cheaper cousins, while European customers have similarly shown a reluctance to buy into the X’s hype. But despite intense competition from domestic brands, the X is popular among China’s affluent urban population. “The iPhone X is doing much better than we’d expected in China, given the high ticket price,” said Mengmeng Zhang of Counterpoint Research. “The X is also performing better in China than in other markets.” Read more

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Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.