Our Q4 2024 Market Monitor report has been published. We release one infographic each quarter to summarize the smartphone market activities in a single page. Some quick observations on the smartphone market:
- In Q4 2024, the global smartphone market remained relatively flat with 323 million shipment units.
- Global smartphone revenues grew 5% YoY driven by premiumization as consumers opted for higher-end models.
- The global smartphone ASP increased 2% YoY in Q4 2024, supported by stable premium demand.
- Apple led the global smartphone market in Q4 2024 with a 23% share, while Samsung took the second spot with a 16% share.
- Achieving its highest-ever ASP for the quarter, Apple secured 54% of global smartphone revenues in Q4.
- vivo and Xiaomi recorded 20% YoY and 11% YoY revenue growth, respectively, and were the only two among the top five to show significant revenue growth.
Use the button below to download the high resolution PDF of the infographic:
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Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
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