Report
[Theme 1] Understanding the Purchase Journey of Smartphone Buyers
0
July 28, 2023
Overview:
The report delves into the smartphone purchasing journey of recent buyers through in-depth interviews conducted across PAN India. It comprehensively addresses aspects such as the rationale for purchase, brand considerations, preferred purchase channels, payment modes, and sources of information relied upon by buyers. Additionally, the report sheds light on the overall purchasing experience of these recent buyers and their usage experiences thus far.
Table of Contents:
- Reason to purchase
- Brand consideration
- Source of information
- Channel of purchase
- Payment type
- Purchase experience & Challenges
- NPS
- Key takeaways
- Demographic details
- Research design
Category
Industry
Smartphone
Service
Consumer Lens
Report Type
Report
Time Period
Other
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Author
Arushi Chawla
Arushi Chawla is a Research Analyst with Counterpoint Research, based out of Gurgaon (near New Delhi). Currently, she is dedicated to primary research of emerging technology like mobile phone device, consumer IoT, and other technology-associated segments. She also has a keen interest in researching the impact of mobile phone technology and the digital payment ecosystem on the economy. Arushi holds a Post Graduate Degree in Economics from Amity School of Economics and is a graduate in Economics from Delhi University.