Report
The Growth of Active Noise Cancellation in Hearables (TWS)
0
July 2, 2020
Overview:
Active Noise Cancellation (ANC) is becoming a big growth driver in the true wireless hearables (TWS) market. AirPods Pro is 2020’s biggest hit so far thanks to positive consumer feedback on ANC. Other major premium TWS brands have, or are planning to launch, products with ANC embedded. We are now commencing on the second phase of the ANC wave; consumers will soon have a wide selection of choice at competitive prices. This report contains ANC TWS market outlook and competitive landscape.
Table of Contents:
- Introduction of ANC
- AirPods Pro Smash Hit
- What is ANC?
- History of Noise Cancellation
- Recent Movements
- Premium Brands - Initial Offerings
- Growing Consumer Attention (UK Consumer Lens study)
- ANC TWS Market Outlook
- Strong Growth Expected
- Increasing Share of ANC TWS
- Competitive Landscape
- Appendix - TWS Market Forecast 2020-2022
Category
Industry
Emerging technologies
Service
TWS
Report Type
Report
Time Period
Other
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Author
Liz Lee
Liz, an Associate Director at Counterpoint Research, has 14+ years of extensive experience in the tech industry. Previously, Liz worked for Samsung SDI focusing on IR (Investor Relations) along with insight-based analysis of emerging tech markets and corporate strategies. She holds an International MBA degree from Waseda Business School.