Overview

Counterpoint Research's Market Pulse is a monthly service analyzing the global handset market sell-through landscape by OEMs, regions, models, specifications, qualitative insights, and latest developments, giving a holistic view of the industry. Market Pulse's Flagship Model Sales report provides monthly model-wise sales data for flagship and best-selling smartphones globally, in spreadsheet format. Coverage runs to 300+ models across 10 OEMs and more than 60% of global sales. All Apple models are included.

What This Report Covers

• Monthly model-level sell-through for flagship and best-selling smartphones globally, by brand and month
• Sales history for each tracked model, to compare series and launch performance
• A historical changes tracker recording revisions to previously published data

Who Should Read This

• Handset and smartphone OEMs benchmarking sales and share against competitors
• Memory, semiconductor, and foundry companies sizing device demand and planning capacity
• Component (display, camera, materials, etc.) suppliers evaluating volumes across brands and regions
• Investors, financial institutions, and analysts monitoring market share shifts and growth trends
• Operators, distributors, and channel partners assessing market demand and vendor dynamics
• Consultancies, advisory firms, and media following the global handset market

Key Questions the Report Answers

• What are the best-selling models, and how is a new series performing?
• Which models are driving each OEM's monthly sales, and how is that mix shifting?
• How do flagship launches sell in the months after release?
• How does a model's sales trajectory compare with the generation it replaced?
• How successful is the new iPhone series?

Published Date: August 2026