Market Outlook – Smartphone Shipment and ASP Forecast by OEM Region, May 2022
Overview:
We expect the 2022 smartphone market to decline 3% to 1,357 million units from last year's. On the macroeconomic front, expectations for recovery are now sharply falling and more concerns are spreading centered on China's prolonged recession and the Ukraine crisis. By such pushes that make the world economy deeper into a slowdown, this year's smartphone market is expected to contract unavoidably.
Among the factors likely to influence the market in 2022, we consider the following to be the most critical:
- The continued impact on smartphone OEMs due to the shortage of some components.
- China's economic slowdown resulting from more transmissible COVID-19 variants and "zero-COVID" policies.
- Uncertainty caused by the Ukraine-Russia war.
- Global financial pressures, including inflation and possible recession.
Published Date: May 2022
Category
Industry
N/A
Service
Market Outlook ASP expansion
Report Type
Report
Time Period
Other
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Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.