India Smartphone Market- 2020 Top Trends and Predictions
Overview:
The report summarizes the key trends in India smartphone market in 2020. The report also discussed upcoming trends in 2021. In 2020, India witnessed resilient nature of smartphone market as there was not much effect on demand due to pandemic. Online Channel share also grew as consumers preferred online channels due to COVID-19 fears, social distancing. Anti-China sentiments, emergence of new models like O2O, Manufacturing ecosystem development and launch of 5G phones were some of key trends in 2020.
In 2021, we believe India smartphone market to grow by 21% YoY with top brands maintaining their momentum. Jio entry to smartphone market, increase in 5G devices shipments and launch of more foldable devices with premium features diffusing to affordable segments will be key trends in 2021.
Number of Pages: 7
Authors: Prachir Singh and Shilpi Jain.
Published Date: December 2020
Category
Industry
N/A
Service
Premium
Report Type
Report
Time Period
Other
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Author
Prachir Singh
Prachir is a Senior Research Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem. He also tracks Emerging Tech Opportunities. He has a total of 10+ years of experience across various sectors like manufacturing, management consulting, strategy and operations. He is an engineering graduate from Indian Institute of Technology (IIT), Kharagpur.
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.