India Smartphone Durability Consumer Survey
Objective: The objective of this study is to assess consumer perceptions, behaviors, and concerns regarding smartphone durability in the Indian market. The findings aim to generate insights into how durability shapes consumer emotions and purchase decisions.
Table of Content:
- Research design
- Consumer Awareness and Importance of Smartphone Durability
- Smartphone Usage: Daily Habits and Concerns
- Spending on Smartphone Damage and Repair
- Battery Longevity and Data Security
- Brand Comparison on Durability Standards
- Key Takeaways
Number of Pages: 24
Published Date: October 2025
Category
Industry
Smartphone
Service
Consumer Lens
Report Type
Report
Time Period
Other
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Author
Mitali Sharma
Mitali Sharma is a Research Associate at Counterpoint, specializing in Smartphones and Consumer Research. She holds a Master’s in Economics (Hons.) & Research and a Bachelor of Science degree. With a strong analytical foundation and a keen interest in market trends, Mitali focuses on technological advancements, consumer behavior, and market dynamics within the device ecosystem.