Author

Anshika Jain

Anshika is a Senior Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.

Ananya Kanneganti

Ananya is a Research Associate at Counterpoint Research in Gurgaon, India. She holds a bachelor’s degree in biotechnology engineering. With over three years of experience in market research, specializing in healthcare and medical devices at GlobalData Plc, Ananya excels at analysing complex data and contributing to strategic research initiatives. At Counterpoint, she works closely with the Consumer IoT research team, identifying trends and key insights for decision-makers.