Handset & Smartphone Monthly Sell-In vs Sell-Through - October 2020
Overview:
This is the excel report that shows the monthly global sell in vs sell through for handset and smartphone.
Global smartphone sell-through declined (9% YoY) in October as key markets decline. However, the sell-through improved 5% month over month driven by Apple.
Sell-in was robust until September, but shortages across the supply chain were dragging down production and sell-in in October.
This helped contain inventory levels though and it prevented brands like Xiaomi, realme and Oppo overshooting.
Author: Varun Mishra
Published Date: November 2020
Category
Industry
Smartphone
Service
Market Pulse Sell-in Inventory
Report Type
Report
Time Period
Monthly
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Author
Varun Mishra
Varun is a Principal Analyst at Counterpoint Research based out of Gurgaon. In Counterpoint, he closely tracks mobile devices and ecosystem with a focus on Apple. He started his career as a Consultant with Infosys Limited where he was able to identify strategic avenues for business growth through deep research and analysis of markets and companies in various domains. He holds a Master of Business Administration in Marketing from Institute of Management Technology, Ghaziabad and a bachelor's degree from Coventry University, UK.