"The partnership was formed to create a win-win situation for both the companies through synergies and pooled resources:

Integrator apps – Moovel (Daimler), ReachNow (BMW) – will benefit from a merged customer base
Charging – ChargeNow (Daimler), Digital Charging Solutions (BMW) – will lead to cost savings with pooled technology and infrastructure
Car Sharing – Car2go (Daimler), DriveNow (BMW) – will help expansion in other geographies (North America and Germany) and restrict new entrants, especially smaller players entering the market
Ride-hailing - mytaxi (Daimler) and ReachNow (BMW) – can compete better with Uber (which has strengthened its position in the US), Didi and Lyft, which have deep pockets (especially with expected IPOs).

The central pillar of the partnership is electric and autonomous vehicles for shared mobility services. The new investment is a move to guard their (Daimler and BMW) positions against the technology companies in their respective markets." - Aman Madhok

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