China Handset Market Analysis - Q4 2021
Overview:
China’s smartphone sales fell 9% YoY to reach 75 million units in Q4 2021. There was much excitement around the iPhone 13 series launch, but its success crowded out Android OEMs’ sales despite moderately successful online shopping campaigns during Singles’ Day and 12.12. Economic uncertainty and COVID-19 flare-ups continued to undermine consumer confidence.
Table of Contents:
- Market Overview
- Brand Overview
- Chipset, Price Band and Channel Analysis
- Key Smartphone Topics
- Economic, Industry & Policy Topics
Number of Pages: 36
Published Date: March 2022
Category
Industry
N/A
Service
Premium
Report Type
Report
Time Period
Other
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Author
Archie Zhang
Archie Zhang is a Beijing-based research analyst specializing in the smartphone market. Formerly an award-winning Financial Times journalist covering China’s tech sector, Archie brings a unique blend of industry insight and storytelling expertise to market analysis.
Ivan Lam
Ivan is a Senior Research Analyst at Counterpoint Research, based in Hong Kong. He has more than 15 years of experience, with a major focus on mobile and network devices. He has spent years in Southeast Asia markets working in business development, brand management, and channel management. In addition to his expertise in Southeast Asia, he is also well connected with the ODM and OEM sectors. Prior to joining Counterpoint Research, Ivan served at TCL Communication, KaiOS Technologies Inc., and Wiko Mobile, mainly leading business development, go-to-market strategy, and strategic planning. Ivan holds a Master's degree in Business Administration from the Hong Kong University of Science and Technology.
Mengmeng Zhang
Mengmeng Zhang is a Senior Research Analyst who is tracking Mobile and Telecom at Counterpoint Research.
Yang Wang
Yang is a Principal Analyst at Counterpoint Research, based out of London. Yang has 10 years of work experience with particular interest in mobile devices, ecosystems, Emerging Markets, supply chain and macro topics that affect the global technology industry. As a tech analyst he has been quoted extensively by leading financial and media outlets. Yang started his career as a management trainee at Jardine Matheson, worked in business development at a SaaS startup, and most recently held marketing and research roles at KaiOS Technologies. Yang holds a Master of Science in Management from London Business School, and a Master of Science in Psychology from the University College of London.