Apple Delivers Record Dec Quarter, Signals Measured Outlook for March Quarter
Apple reported Q4 2025 results (Q1 FY2026) after market close on January 29, delivering record revenues of $143.8 billion, up 40% QoQ and 16% YoY, and well ahead of Wall Street expectations of $138.4 billion. The quarter marked all-time highs for total revenue, iPhone revenue and Services, underscoring Apple’s strong execution and ecosystem momentum.
Quarter highlights
- Revenue: $143.8 billion (↑ 16% YoY)
- Net income: $42.1 billion (↑ 53% QoQ / ↑ 16% YoY)
- EPS: $2.84 vs $2.68 consensus
- Gross margin: 48.2% (up 100 bps QoQ), driven by favorable mix and leverage.
- Products revenue: $113.7 billion (↑ 16% YoY)
- Services revenue: $30 billion (↑ 14% YoY)
Apple CEO Tim Cook highlighted: “Apple is proud to report a remarkable, record-breaking quarter, with revenue of $143.8 billion, up 16% from a year ago and well above our expectations. iPhone had its best-ever quarter driven by unprecedented demand, with all-time records across every geographic segment, and Services also achieved an all-time revenue record, up 14% from a year ago. We are also excited to announce that our installed base now has more than 2.5 billion active devices, which is a testament to incredible customer satisfaction for the very best products and services in the world.”
CFO Kevan Parekh added: “During the December quarter, our record business performance and strong margins led to EPS growth of 19%, setting a new all-time EPS record. These exceptionally strong results generated nearly $54 billion in operating cash flow, allowing us to return almost $32 billion to shareholders.”
Apple Income Statement Highlights, Q4 2023-Q4 2025

Apple Gross, Operating, Pre-Tax and Net Margins, Q4 2023-Q4 2025

- iPhone: $85.3 billion (+23% YoY, +74% QoQ), driven by the iPhone 17 family. iPhone saw strength around the world, reaching all-time revenue records in many of the markets we track, including the US, Greater China, Latin America, Western Europe, Middle East, Australia and South Asia, as well as a December quarter record in India.
- Mac: $8.4 billion ( -7% YoY, -4% QoQ). Apple faced a very difficult compare against the M4 MacBook Pro, Mac Mini and iMac launches in the year-ago quarter. Despite this difficult compare, Apple continued to see growth in several emerging markets, including Brazil, India, Malaysia, Vietnam and more.
- iPad: $8.6 billion (+6% YoY, +24% QoQ), driven by the M5-powered iPad Pro and A16-powered iPad.
- Wearables, home and accessories: $11.5 billion (-2% YoY, +28% QoQ). During the quarter, Apple experienced constraints on the AirPods Pro 3, and it believes the overall category would have grown had it not been for these constraints.
- Services: $30.0 billion (+14% YoY, +4% QoQ).
Apple Revenue by Business Segment, Q4 2023-Q4 2025

Regional Breakdown
Region | Revenue ($ Billion) | YoY Change | QoQ Change |
Americas | 58.5 | +11% | +32% |
Europe | 38.1 | +13% | +33% |
Greater China | 25.5 | +38% | +76% |
Japan | 9.4 | +5% | +42% |
Rest of Asia-Pacific | 12.1 | +18% | +44% |
Apple Revenue by Region, Q4 2023-Q4 2025

- Services: Expected to grow YoY at a rate similar to the December quarter
- Gross margin: 48%–49%
- Operating expenses: $18.4 billion–$18.7 billion, reflecting higher YoY R&D investment
- OI&E: ~+$100 million (excluding mark-to-market impacts)
- Tax Rate: ~17.5%.
Analyst take
Apple’s December quarter performance underscores the company’s ability to drive premium-led growth and margin expansion simultaneously. iPhone remains the primary growth engine, while Services continues to provide predictable, high-margin revenue. Despite softness in Mac and Wearables due to tough compares and supply constraints, Apple’s gross margin profile remains best-in-class. March-quarter guidance points to continued margin discipline and Services resilience, even as seasonal normalization sets in.
Bottom line
Apple exited the December quarter with record revenue, record margins, and exceptional cash generation. While growth will seasonally moderate in the March quarter, the company’s expanding installed base, Services momentum, and premium product mix position Apple to sustain strong profitability and shareholder returns in FY2026.
Category
Industry
Consumer Electronics, Smartphone
Service
Standard
Report Type
Report
Time Period
Other
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Author
David Naranjo
David Naranjo joined Counterpoint Research as part of its acquisition of DSCC, where he was Senior Director. David has more than 20 years’ experience in the consumer and commercial electronics industry. David’s professional background includes a wide range of responsibilities in product development, product planning, product management, product marketing, data analytics, and executive /operational management. Prior experience includes working in the consumer and commercial electronics industry as Director of Business Line Management at ViewSonic, Director of Product Planning at Samsung Electronics, Director of Connected Products at Kenmore, Director of Product Management at Mitsubishi Digital Electronics and Group Manager at Panasonic. David has a Bachelor of Electrical Engineering and an MBA in Finance and Marketing.