Market Monitor - Quarterly Smartphone Vendor Region Value Share, Q1 2025
Overview: This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 94% of the total market by revenues.
Summary:
• Global smartphone market wholesale revenue grew 1% YoY in Q1 2025.
• The top five smartphone brands contributed more than 75% of the total revenue.
• Among regions, China continues to lead the market with a 29% revenue share despite witnessing YoY decline
• The smartphone revenues of MEA (Middle East and Africa) grew by 15% YoY and was the fastest-growing region.
Published Date: May 2025
Category
Industry
Smartphone
Service
Market Monitor ASP expansion
Report Type
Report
Time Period
Quarterly
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Author
Shilpi Jain
Shilpi is a Senior Analyst with Counterpoint Research, based out of Gurgaon. She has more than 9 years of work experience in consulting and market research field. She closely tracks mobile devices and ecosystem at Counterpoint and led various research and consulting projects. She holds a Master's in Business Administration from Fore School of Management, specializing in Finance, and a Bachelor's degree in Economics from Daulat Ram College, Delhi University.