Overview

This report, part of Counterpoint Research’s quarterly Apple 360 series, provides forecasts for Apple’s shipment volumes and revenue across major product categories and regions over the next eight quarters. It also outlines the key assumptions underpinning the forecasts for each product category.

While Apple’s Services segment is expected to grow faster than its hardware business in 2026, hardware is still forecast to account for nearly three-fourths of Apple’s total revenue. This highlights hardware's continued importance to Apple’s overall business and ecosystem.

What the Full Report Will Cover

• Apple’s reported revenue as the forecast base
• Regional revenue forecasts across Apple’s product categories for the next eight quarters
• Regional shipment forecasts by product category, highlighting trends
• Regional ASP forecasts by product category
• Quarterly outlook for Apple’s product performance across key regions through the forecast period

Who Should Read This

• Apple and mobile industry professionals tracking Apple’s growth outlook.
• Smartphone, PC, tablet and consumer electronics companies benchmarking Apple’s future product trajectory.
• Investors, financial analysts and strategy teams evaluating Apple’s shipment, ASP and revenue outlook.
• Telecom and mobile ecosystem players assessing regional opportunities and Apple’s evolving product mix
• Component suppliers and supply chain companies

Key Questions the Report Answers

• How are Apple’s shipments and revenue expected to evolve over the next eight quarters?
• Which product categories and regions are expected to drive Apple’s future revenue growth?
• How are Apple’s shipments expected to change across different regions and product categories?
• How are ASPs expected to evolve, and what does this indicate about Apple’s product mix and pricing?