- India’s smartwatch shipments declined 9% YoY in Q4 2025, with the pace of decline slowing down due to a favorable base effect.
- The market is shifting toward premium smartwatches, with people choosing better features like AMOLED screens, improved health tracking and built-in GPS. This is also pushing up average selling prices (ASPs).
- Noise retained market leadership in Q4, followed by boAt, with both focusing on higher-value upgrades and better-quality smartwatches. Apple drove the premium segment demand with its latest Watch models.
- The market is set to enter a growth phase in 2026 driven by replacement demand, with purchase decisions increasingly focused on health features, sensor accuracy, and ecosystem integration.
New Delhi, Beijing, Berlin, Buenos Aires, Fort Collins, Hong Kong, London, Seoul, Taipei, Tokyo – April 14, 2026
India’s smartwatch market declined 9% YoY in Q4 2025, according to Counterpoint Research’s Consumer IoT Service, due to a slowdown in the budget segment, which is facing saturation and limited innovation. The decline appeared moderate due to a favorable base effect, with comparisons against a weaker Q4 2024 following the 2023 peak.
At the same time, festive demand pushed up average selling prices (ASPs) as consumers shifted toward higher-value smartwatches. Apple’s growing presence in the premium tier is intensifying competition for local brands, boosting volumes in that segment and helping cushion the overall decline. This shift from volume-led to value-led growth reflects a more mature market with a gradually improving outlook.
Commenting on the market dynamics, Principal Analyst Anshika Jain said, “In Q4 2025, India’s smartwatch market transitioned into a more stable and value-driven phase, as consumers began shifting beyond entry-level devices. This upgrade cycle is driven by demand for key features like AMOLED displays, more accurate health tracking and built-in GPS, which pushed the Q4 ASP up by 16% YoY, with the INR 5,000-INR 10,000 segment emerging as the new mainstream. Growth is being reinforced by higher smartwatch attachment with smartphones, helped by easy financing and no-cost EMI options. Apple is seeing strong traction in this shift, as users prefer reliable performance and a stronger ecosystem with its latest Watch models, pointing to a more mature market with a positive growth outlook.”
