India Wearables (Smartwatch) Shipment by Model Tracker (Online), Q4 2025
Overview: India’s smartwatch market declined 9% YoY in Q4 2025, with the fall appearing moderate due to a favourable base effect, as it was compared to a weaker quarter in 2024 after the 2023 peak. The decline was driven by the budget segment, impacted by saturation and limited innovation. Noise retained its lead in Q3 2025, followed by boAt and Titan(Fastrack). Together, the top 3 brands constitute 55% of shipment share. The Online channel accounted for 64%. The sub-INR 3,000 segment declined as users moved toward higher-value devices, making the INR 5,000–INR 10,000 price band the new mainstream. The ASP grew by 16% YoY, driven by this upgrade cycle and increasing preference for mid-range smartwatches.
Table of Contents:
- Pivot
- Flatfile
- Model
- Shipment
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- Mi.com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specs (40+)
Published Date: February 2026
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Mahima Jatwala
.Mahima Jatwala is a Research Associate at Counterpoint, specializing in Smartphones, and Smart Wearables. She holds an PGPM in Marketing from IBS and a Bachelor of Commerce degree from Calcutta University. With over three years of experience, Mahima has developed expertise in analyzing technological advancements and market trends within the device ecosystem.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.