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Report

Smartwatch Shipment Forecast by Brand Region_2026 August update

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August 26, 2026

Overview

Following up on the series of quarterly smartwatch reports, this is our latest report highlighting the smartwatch forecast for 15+ brands. This report from Counterpoint’s Global Smartwatch Forecast highlights the revenues, ASPs (Average Selling Price) and shipments by major brands and regions till 2030.


What the Full Report Will Cover

  • Global shipments, revenues and ASP trends across smartwatch market
  • Brand-level shipment, revenue and ASP performance for 30+ smartwatch brands
  • Comparison of shipment share and revenue share by brand and regional level to assess brand positioning and value capture
  • Shifts in the brand and regional market performance - shipments and value capture


Who Should Read This

  • Smartwatch and wearable industry professionals tracking global market trends
  • OEMs and strategy teams benchmarking brand performance against competitors
  • Component suppliers, operators and channel partners assessing market demand and vendor dynamics
  • Investors and analysts evaluating shipment, revenue and ASP trends


Key Questions the Report Answers

  • How are smartwatches shipments, revenues and ASPs expected to change?
  • Which brands are gaining or losing share by shipments and revenue?
  • What regions are expected to drive the market?
  • How do leading brands compare in terms of ASP and value capture?
  • Which vendors are driving overall smartwatch market revenue growth?






Category

Industry

IoT

Service

Smartwatch

Report Type

Report

Time Period

Quarterly

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Author

Balbir Singh

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Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.

Anshika Jain

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Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.