Smartphone User Experience by Operating System in South Korea
Overview:
The share of iOS smartphones in global smartphone shipments rose from 13% in 2019 to 21% in 2022. What perceptions do users of iOS smartphones and Android smartphones have about their smartphones? Is there a difference in perception of use experience by age group? Why are they switching to iOS smartphones and vice versa?
In this consumer survey report, we investigate the correlation between the smartphone brand the respondents’ first-time smartphone brand and current smartphone OS. In addition, we also look at cases and reasons for switching the OS of smartphones when replacing them, and their future purchases intentions.
Table of Contents:
- Key Findings
- First Time Experience of Smartphone Purchase
- Current iOS Phone Users’ Smartphone Purchase Behavior
- Current Android Phone Users’ Smartphone Purchase Behavior
- Demographics
- Appendix: Smartphone OS Switching Pattern by Age Group
Number of Pages: 33
Published Date: July 2023
Category
Industry
N/A
Service
Consumer Lens
Report Type
Report
Time Period
Other
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Author
Sujeong Lim
Sujeong Lim is a Research Analyst at Counterpoint Research based out of Seoul Korea. In Counterpoint, she focuses on mobile ICT industry and mobile device research, especially dedicated on the Korea mobile market. After 10+ years product marketing experience during her working period, she joined Counterpoint to pursue her interest in IoT and emerging future technology.