Overview

Counterpoint Research's Market Pulse is a monthly service analyzing the global handset market sell-through landscape by OEMs, regions, models, specifications, qualitative insights, and latest developments, giving a holistic view of the industry. Market Pulse's Market Analysis and Insights report combines our comprehensive and accurate database with unique insights across regions and OEMs, from Counterpoint's team of global analysts, in presentation format.

What This Report Covers

• Key takeaways from the month's global smartphone market
• Global smartphone sell-in versus sell-through and the demand-supply trend
• Market share by OEMs and priceband; best-selling models by priceband
• Smartphone OS competitive analysis
• USA, China, India, and Europe smartphone market analysis, plus a dedicated OEM insights page for each
• Global hardware feature analysis: camera, display, RAM, NAND, battery, and more, plus OEM share by hardware feature

Who Should Read This

• Handset and smartphone OEMs benchmarking sales and share against competitors
• Memory, semiconductor, and foundry companies sizing device demand and planning capacity
• Component (display, camera, materials, etc.) suppliers evaluating volumes across brands and regions
• Investors, financial institutions, and analysts monitoring market share shifts and growth trends
• Operators, distributors, and channel partners assessing market demand and vendor dynamics
• Consultancies, advisory firms, and media following the global handset market

Key Questions the Report Answers

• How are global smartphone sales performing, and what market dynamics are driving them?
• What are the implications of the geopolitical situation on the smartphone markets?
• How are OEM and priceband shares moving, and which models are driving the shift?
• How do the USA, China, India, and Europe differ in demand drivers and brand performance?
• Which specifications are trending, and how are hardware preferences evolving?
• How does hardware feature adoption vary by OS, region, and priceband, and which OEMs lead on each?

Published Date: August 2026