India TV Market Analysis and Insights, Q2 2025
Overview: India’s smart TV shipments decreased by 4% YoY in Q2 2025, according to the latest research from Counterpoint Research’s IoT Service. The slowdown was driven by saturation in the smaller-screen segment, limited new demand catalysts, and weaker consumer spending. Additionally, reduced promotional activity and fewer discounts from brands further dampened sales. Despite these shifts, consumer interest in premium televisions remains strong, reflecting a continued appetite for high-end viewing experiences.
Table of Contents:
- India Smart TV Market Analysis:
- Market Landscape
- Quarterly Overview
- Price Band Analysis
- Consumer Research
- Major Specification Analysis
- Channel Distribution Analysis
- Promotional Insights
- Retail and E-commerce Insights
- Manufacturing Insights
- Important Development
- Other Important Developments
- TV Market Trends
- TV Market Outlook
Number of Pages: 60
Published Date: October 2025
Category
Industry
Consumer Electronics
Service
TV
Report Type
Report
Time Period
Quarterly
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Author
Umang Jain
Umang is a Research Associate at Counterpoint Technology Market Research, specializing in the Consumer IoT domain, with expertise in Smart TVs, Smart Homes, and Laptops. In his current role, he plays a key part in analysing market trends and driving insights in this rapidly evolving sector. Before joining Counterpoint, Umang worked as an Associate Business Analyst at Infosys, where he contributed to projects in the E-Commerce and Telecom industries. His passion lies in expanding his expertise within the Consumer IoT and Automotive sectors. Academically, Umang holds a Bachelor's degree from SRM Institute of Science and Technology and a Master's degree from Delhi College of Engineering (Delhi Technological University).
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.