Report

India Smart TV Market Analysis Q1 2024

June 27, 2024

Overview: Smart TV shipments declined by 14% YoY in 2024 Q1 due to the slowdown in demand, and inventory build-up issues across major brands. The shipments of 4K smart TVs increased by 10% YoY and constituted nearly 50% of the total shipments during the quarter. 43” and 55” smart TVs are becoming the preferred choice, with the share of 55” and above increasing by 22%. Online channel share was 37% during the quarter, due to reduced demand post festive-season sales. Samsung became the leading smart TV player, and it was followed by LG, whereas Xiaomi moved to third position during the quarter. In this report, we have analyzed the market in detail covering brand strategy, price band analysis, key specs analysis, channel share strategies, and market drivers along with forecasts.

Table of Contents:

India Smart TV Shipments Trends
Pricing Analysis
Channel Share Analysis
Key Specs Analysis
Key OEM Strategies
India Smart TV Market Intelligence
India TV Manufacturing Update
Smart TV Outlook

Number of Pages: 59 Published Date: June 2024

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Author

Akash Jatwala

Akash Jatwala is a Research Analyst at Counterpoint, specializing in Smartphone AP/SoC, Smart TVs, and 5G Networks Infrastructure. With a PGDM in Finance from IMT Nagpur, and a B.Com from Calcutta University, Akash brings over 5 years of experience in analyzing technological advancements and market trends within the device ecosystem.

Anshika Jain

Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.