India Quarterly TV Model Tracker, Q1 2026
What the Full Report Will Cover:
Our India Smart TV Market Analysis provides a comprehensive assessment of the Indian smart TV market, covering brand performance, model-level shipments, distribution channels, pricing trends and specification trends. The report delivers shipment and average selling price (ASP) analysis by brand and model. It also provides detailed analysis on sales channel distribution, retail price band, and key specifications.
Our brand coverage includes leading players such as Samsung, LG, TCL, Xiaomi, Sony, Haier, Hisense, Toshiba and other prominent smart TV players operating in India. The report provides detailed shipment analysis across both online and offline sales channels. Online shipments are further segmented by leading e-commerce platforms, including Flipkart, Amazon, Mi.com, and other online channels, enabling a comprehensive view of channel dynamics and consumer purchasing preferences.
The current edition covers Q1 2026, with historical data available from 2022 Q1 which enable trend analysis and market comparisons.
Overview:
India’s smart TV shipments declined by 3% YoY in Q1 2026, mainly due to weaker demand in the entry-level segment. Many households faced financial strain during the quarter, due to the macroeconomic uncertainties such as the LPG crisis, war tensions, and rupee depreciation, which affected their monthly budgets. As a result, consumers became more cautious about spending and were delaying purchases of big appliances like TVs. At the same time, brands also slowed down on new launches due to the subdued market outlook.
Key Questions the Report Answers:
- Which smart TV brands lead the Indian market in terms of shipments (volume) and value share?
- How are online and offline sales channels contributing to overall market growth?
- How are average selling prices (ASP) evolving across different brands and price segments?
- Which retail price bands are witnessing the strongest consumer demand?
- What are the latest trends in display sizes, display technologies, operating systems, memory and other smart TV specifications?
- How is the premium smart TV segment performing compared with the entry-level market?
Published Date: June 2026
Category
Industry
IoT
Service
TV
Report Type
Report
Time Period
Quarterly
Receive our insightful weekly newsletter and stay ahead of the competition.
Author
Umang Jain
Umang is a Research Associate at Counterpoint Technology Market Research, specializing in the Consumer IoT domain, with expertise in Smart TVs, Smart Homes, and Laptops. In his current role, he plays a key part in analysing market trends and driving insights in this rapidly evolving sector. Before joining Counterpoint, Umang worked as an Associate Business Analyst at Infosys, where he contributed to projects in the E-Commerce and Telecom industries. His passion lies in expanding his expertise within the Consumer IoT and Automotive sectors. Academically, Umang holds a Bachelor's degree from SRM Institute of Science and Technology and a Master's degree from Delhi College of Engineering (Delhi Technological University).
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.