Global Smartwatch Shipment Forecast by Operating System, October 2025 Update
Overview: HLOS smartwatches are expected to register a CAGR growth of 11% based on shipment between 2025 and 2028. Wear OS shipments declined year-on-year due to reduced Samsung smartwatch shipments. The growth of Wear OS is expected to slow down further as brands like Xiaomi transition to their own operating systems. Harmony OS recorded significant growth, primarily driven by Huawei’s strong performance in China. Most major Indian brands, which use proprietary operating systems, are now revising their strategies to better target consumers, as demand weakens due to limited innovation and longer replacement cycles in the basic segment. Looking ahead, Watch OS is expected to recover from its recent decline, supported by Apple’s latest lineup — including the Watch Series 11, Watch Ultra 3, and Watch SE 3. This Excel report provides a detailed smartwatch shipment forecast segmented by operating system, brand, and device type through 2028.
Published Date: October 2025
Category
Industry
IoT
Service
Smartwatch
Report Type
Report
Time Period
Quarterly
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Author
Balbir Singh
Balbir Singh is a Global Smartwatch analyst and consultant, specialized in the evaluation and assessment of leading market players, performance, market trends, and strategies. Leveraging his extensive expertise in trend analysis, he delivers in-depth insights, strategic analysis and industry forecasts. Before joining Counterpoint, Balbir served as a Knowledge Management Associate in ZS Associates.
Anshika Jain
Anshika is a Principal Analyst at Counterpoint Research with over 13 years of experience in market research and business intelligence. She currently leads the Global Consumer IoT domain, focusing on wearables, hearables, smart home, and emerging technologies. Previously, she managed various research and consulting projects across sectors such as BFSI and Telecom. Additionally, she has significant client-handling experience with major multinational companies. Anshika holds an MBA in Finance from IMT Ghaziabad and a Bachelor’s degree in Economics from Hansraj College, Delhi University.